Who are we?
Inventive Planet is a Portuguese limited company, founded by a psychologist, and based in Lisbon, Portugal, with more than 20 years of experience from innovation, sales, product-market fit creation and going-to-market with innovative products.
What do we do?
Inventive Planet assists product developers in achieving a validated product-market fit using its competencies within user testing on large and small test cohorts sizes in most demographics with a European focus:
☑ User testing (in most verticals except medical devices and pharmaceutical products)
☑ Design relevant test protocols to support overall business objectives and specific test objectives
☑ Recruitment and management of cohorts of test users
☑ Interpretation of user feedback for product design teams
☑ Integration of behavioural economics mindsets
☑ Other support and service functions related to the above (scenarios, business cases, go-to-market tactics, targeted promotion towards end-users, etc)
Domain knowledge
☑ Edtech (low tech and high tech)
☑ Wellness devices
☑ Retail (fashion and non-food FMCG )
☑ Wine & Spirits
☑ Steel & Metals (B2B)
Engage with us
If you want to discuss how we can limited the risk of your product development project by means of user testing, please get in contact with us by sending us an email.
Reference projects
Project: Erasmus+ Net Zero Didactics. Creating a test plan and conducting testing of an educational sustainability economy game in cooperation with four schools in Europe.